Professional Certificate Course in Understanding Customer Relationship Management

About the course

The course aims to impart essential conceptual and practical knowledge about organizational change management. It covers fundamental aspects such as grasping the fundamentals of change management, surmounting resistance to change, and garnering support for successful change implementation. A practical case study will enable the learner to apply these concepts.

Upon successfully completing this course, learners will gain proficiency in:

1. Comprehending Organizational Change
2. Grasping Organizational Change Management (OCM)
3. Familiarizing with Change Management Models:
   a. Lewin's Change Management Model
   b. McKinsey 7-S Model
   c. Kotter's 8 Step Change Model
4. Identifying Change Agents
5. Defining Change Leadership
6. Cultivating Change Agent and Change Leadership Skills
7. Navigating the Steps of Strategic Change
8. Analyzing a Case Study – Domino's Pizza

Course details

This course aims to provide a comprehensive understanding of the concepts, principles, and key features of customer relationship management (CRM), including its commercial contexts, various types of CRM technology, the relationship between CRM and customer experience, and the key benefits of implementing a CRM system.

Accreditation

All of our courses are accredited by the relevant partners and awarding bodies. Please refer to our information in about us for more details.

Entry requirement

Entry requirements for this course are flexible, with no strict prerequisites. Possessing work experience can be advantageous in comprehending the course material.

The certificate program aims to enrich the learner's expertise within their chosen field. It is suitable for individuals seeking to expand their knowledge and stay informed about current trends in their respective areas of interest.

This certificate is highly recommended for the following target audience:

- CEOs, Directors, Managers, and Supervisors
- Learning and Development Managers
- Strategy Managers
- Change Managers
- Specialists in Organizational Behavior
- Operations Managers
- Team Leads

Sample Certificate

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Testimonials

Real stories. Real impact.

Read how our learners have gained new skills and achieved real growth and success.

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Jessica M.

Enrolling in these short courses was a game-changer for my career. The knowledge I gained was invaluable, and it significantly enhanced my skill set.

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Alex K.

I highly recommend these professional short courses. The content is top-notch, and the practical insights have been instrumental in my professional growth.

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Emily P.

These short courses exceeded my expectations. The instructors are experts in their fields, and the hands-on approach to learning made a real difference.

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