Professional Certificate Course in Understanding Consumer Decision Making Behaviour
About the course
This course aims to equip learners with a deep understanding of the theoretical and practical aspects of consumer buying behaviour, including the decision-making process, stages involved, factors that influence decision making, and the impact of heuristics, enabling them to develop effective marketing strategies and make informed business decisions. Through a combination of theoretical concepts, case studies, and interactive exercises, learners will gain the skills and knowledge necessary to succeed in a constantly evolving marketplace.
After the successful completion of the course, you will be able to learn about the following,
- The concept of consumer buying behaviour.
- Consumer buying decision making process.
- Stages of consumer decision making.
- Factors influencing decision making.
- The influence of heuristics on consumer decision making.
Course details
Accreditation
All of our courses are accredited by the relevant partners and awarding bodies. Please refer to our information in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Consumer Insights Analyst
- Market Researcher
- Consumer Behaviour Specialist
- Marketing Strategist
- Consumer Behaviour Consultant
- Behavioural Economist
- Product Manager
- Advertising Executive
- Customer Experience Manager
- Brand Manager
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Testimonials
Real stories. Real impact.
Read how our learners have gained new skills and achieved real growth and success.
Jessica M.
Enrolling in these short courses was a game-changer for my career. The knowledge I gained was invaluable, and it significantly enhanced my skill set.
Alex K.
I highly recommend these professional short courses. The content is top-notch, and the practical insights have been instrumental in my professional growth.
Emily P.
These short courses exceeded my expectations. The instructors are experts in their fields, and the hands-on approach to learning made a real difference.
